Savvy Workplace Strategies


Corporate Success: 5 must-do strategies to enable women to succeed in the corporate sector

Here are 5 must-do strategies to help you stand out and succeed within the corporate sector:

1. Be clear on your authentic personal brand and continue to be ‘on brand’ in everything you do.

Often your qualifications, experience, skills and the projects you have worked on may be similar to your colleagues; however what can differentiate you from your peers is your personal brand.

So what’s a ‘personal brand’? It’s your reputation – the perception that other have of you, which can either, be positive or negative. So how are you perceived by others in your workplace?

– What are you naturally gifted at that your colleagues often struggle with?
– When looking at your achievements and successes, what strengths and talents can you portray?
– If people were to describe you in six words – would those six words reflect how you would describe yourself?

Why should you take the time to clarify your personal brand? Because once you get totally clear on what makes you unique, special and perhaps a little ‘quirky’ it’s authentic to you. No matter how many times others may try, people cannot copy you because it’s distinctive to ‘you’ and what will enable you to stand out confidently within the workplace.

2. Be aware of the successes and achievements you have delivered and how it has impacted the company rather than focusing on your tasks and accountabilities.

When marketing and pitching yourself for a pay rise and/or promotion – think benefits (the successes you have delivered for the organisation) rather than features (your tasks and functions), as results the company has experienced through your direct involvement will distinguish you from your colleagues in a far more powerful way.

Many of your colleagues are probably working on similar tasks as you, however what will certainly differentiate you is by ‘how’ you performed these tasks and the measurable results, successes and achievements the company experienced.

– What issues have you overcome that supported the company in increasing productivity and efficiency? By how much?
– Have you streamlined existing processes? How has this improved performance?

3. Establish clear career goals to support ongoing development and exposure within the organisation.

Many women are quick to volunteer their time however without too much thought as to whether the project would continue to support them in their professional growth. Men however, tended to volunteer for projects that would enable them to boost their profiles.

– Will the project allow you to develop new skills and experience to help you transition to a more senior-level role?
– Will you be working with influential people in the company which you would normally not associate with, thus getting you known across the organisation?

4. Sharpen your communication skills and get to the point.

When contributing information to a discussion some women tend to share the entire history leading up to the point they want to make. Rather than presenting your colleagues with an entire episode of ‘war and peace’ (which could cause them to get distracted and lose interest in what you’re saying), get straight onto the facts. Be precise, brief and factual and share additional information only if asked.

5. Practice your negotiation skills.

Both men and women can be apprehensive when it comes to negotiating their salary or request for promotion.

Studies have shown that your mannerisms and your voice are the two most important elements of communication, so be mindful of your body language, your tone of voice, speed, volume and pitch as you present your case as to why you should be considered for a pay rise and/or promotion.

Remember, prepare your case in advance and ensure you can provide measurable achievements/successes and reasons, and practice your communication skills so that you can deliver your presentation with confidence to ensure your request will be given the consideration it deserves.

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Annemarie Cross is a Radio Host of, a Career Coach, Personal Branding Strategist, a triple certified multi award-winning Professional Resume Writer and Author of ’10 key steps to Ace that Interview’.